#tinalikes ads: Old Spice Muscle Music (EPICCCC)
I’m sure everyone still remembers the Old Spice campaign that no one would stop talking about last year. Well, W+K has done it again. Now play me some Muscle Music.
#tinalikes NYC: NYC’s 2012 digital roadmap
So excited to see these goals come to life this year, especially mobile payments in cabs and diversity in tech.
Here’s the link to the full Digital Roadmap.
#tinalikes trolls: Fake celebrity pranks Times Square
I came across this video of an interesting social experiment on youtube. The video’s creator, Brett, basically trolled all the tourists in Times Square by bringing around a fake entourage and pretending to be a celebrity. It’s funny to see how some people were actually commenting about his “acting career” and “first single”.
By the end of the video, 300 people took pictures with him and most of them did not question who he was.
Please watch this video now and get your action kit! It’s not difficult to support the cause. Simply share it with others and spread the word.
#tinalikes ads: Tic Tac uses Augmented Reality
I’m always on the look out for great use of augmented reality. The most recent attempt by Starbucks was cute, but wasn’t too impressive. Today, Tic Tac joins the coffee maker and released its new AR campaign.
The “Shake it up” campaign centres around a mobile app that extends viewers’ billboard and print ad experience. The great aspect about this campaign is that every ad produces different effects on the app. This includes many games and pop out messages by characters in the ads. And from the video, the games actually look pretty intriguing and fun.
#tinalikes inspiration: You and your goal
I was chatting with a friend about aspirations today and he mentioned this quote to me. Sometimes, we make up excuse as to why we can’t do certain things or we don’t have time for them or they’re just not feasible. Are those just bullshit?
Next time, when you’re about to say “I can’t”, think again.
#tinalikes Asia: Hello Kitty Aircraft!!
I know breading cats is fun, but how about cat on a plane? This time, it’s not any other cat. It’s HELLO KITTY!!! Taiwan’s EVA Air recently launched three Hello-Kitty aircraft. From the exterior to interior, the plane is filled with Hello Kitty and I need to get on it NOW. Check here for more pics!
Jack In The Box is is launching its grossest publicity stunt ever: Bacon Milkshake. The milkshake is part of its “Mary Bacon” campaign that appeals to bacon lovers (duh). And apparently vegetarians can also drink this milkshake because its made out of “Torani bacon-flavored syrup” and not bacon…
Is this real life??? Jack in the Box says the milkshake is a limited-time offer and also a secret item that customers have to “whisper while ordering”.
Regardless of how disgusting this is and whether they actually sell any 1000 calories milkshake, I think it’s a great publicity stunt and will definitely generate awareness for the campaign.
(Source: Business Insider)